With over 25 years in the business Matt has done it all - A&R, Artist Management, Recording, Touring, Production and since 2009 Content Management in the Digital Media Space. He's been with Valleyarm since the very start and has watched as the digital landscape has evolved into something more than just digital music and mp3 players. Since the introduction of platforms like YouTube, Matt has played a key role in identifying valuable content and creators then applying his vast knowledge to create awareness, audience growth and of course monetisation. Matt and his team manage content and digital rights for global clients including Beyond International, Turner Broadcasting and Umbrella Entertainment.
Valleyarm are one of the few companies in the region with Google MCN (Multi Channel Network) accreditation, creating and managing YouTube Channels to house content of all genres. The company also delivers digital music content to 100s of platforms globally including iTunes, Spotify, Google Play, Deezer etc.
Matt Campbell, a Valleyarm Director, an expert in the game and a damn fine drummer!